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Whilst working at Studio East we were set the task of branding and creating an identity for Hayley Hasselhoff's first fashion collection in collaboration with ELVI.


Hayley's minimal styling and aesthetic set the tone from the outset with the use of solid darker hues. The outcome conveys a sense of sophistication and luxury without over powering the garments and keeping the collection the main focus.

Art Direction, Brand Identity, Graphic Design, Packaging
Campaign photography 
Pete Pedonomou 
Tabrez Pathan
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